Launched to great acclaim last year the adrenaline and rocket-fuelled show attracted thousands of bikers and petrolheads to the Northamptonshire venue.
Presented by Santa Pod in association with Fast Bikes and Back Street Heroes magazines, the May show features not classic, custom, drag and stunt bikes alongside other exhaust-fuming attractions.
Principal’s marketing manager Steven Downs commented: “We were delighted to throw our weight behind the inaugural and highly successful Race, Rock ‘n’ Ride festival. Naturally we’re delighted to again sponsor the fastest and freshest event on the UK bike show scene.”
He added the show is a perfect fit for the fast-growing specialist insurance group which as well as being a key player in the UK and Ireland’s motorcycle insurance sector, also arranges cover for high-performance, high value, kit, replica and classic cars.
Nick Mowbray, exhibitions manager at Mortons, publisher of Fast Bikes and Back Street Heroes, welcomed Principal’s support, saying: “We’re delighted to again welcome Principal Insurance as title sponsor of Race, Rock ‘n’ Ride. The support of like-minded businesses is vital to the health of UK show calendar, no more so than when establishing new events.”
Principal’s appearance at Race, Rock ‘n’ Ride will be part of a massive 63 date tour of UK and Irish motorcycle and motor shows. The largest itinerary the company has ever undertaken this will take it to both major national motorcycle and car shows as well as regional and grassroots events.
Explain why the company invests so heavily in sponsoring and attending shows and events, Steven Downs said: “For us the best way to reach our specialist audiences is not through hugely expensive search engine optimisation exercises and the like. It’s pumping the flesh of enthusiasts, sharing their passions and answering their questions whether at Santa Pod, the NEC or a muddy Yorkshire field!”
Founded in 2011 Principal Insurance today serves nearly 40,000 bike, car, van and commercial policyholders.
Race, Rock ‘n’ Ride takes place on May 20th-21st with advance weekend tickets costing £23. Day tickets are priced at £13 and kids under 16 go free. CLICK HERE to buy your tickets now.